Based on Seth Network International, one of the most important things that you need to have in a business is the market. That is why Seth Network International encouraged all of those business owners to do their own market research before they started their business. Unfortunately, there are a lot of people who made a mistake when they are doing the market research because of these two things below.
The first one is because they are only using the internet to do their research. It is not a wrong thing to do if you want to have a market research on the internet, but you should not stop there. The main reason is because internet will only show you the successful stories of all of those business owners who have a giant market. If you want to start something new, you should need to look at those business owners who were struggling to death for their business.
The second thing is that you should not ask the opinion of your families and friends only. If you are aiming for the bigger market, family and friends are not enough. Assuming that you want to have a regular users or clients of your business, you need to have at least 100 of them with each of them come to your place once a day for 100 days. Can you run your business with one client in a day? If the answer is no, then you will need more clients and that is one reason why you should not stop your market research there. You need to aim for the bigger market so that you can grow your business. For your consideration, these two things are the most common mistakes that many business owner did when they are researching for the market. Make sure you do not do the same thing.